Alexa, Please: Babysit My Child


digital colonialism
Bill C-11

How to Cite

Clarke, K. (2021). Alexa, Please: Babysit My Child. Stream: Interdisciplinary Journal of Communication, 13(1), 5–16.


According to the Statistics Canada report from 2019, when it comes to the amount of time spent online, Canada beats out every other country in the world. This has likely been amplified due to the stay-at-home order caused by the COVID-19 crisis, hence why the new Bill C-11 will strengthen the current policies defending Canadians from corporate digital overstep. Alexa, Please: Babysit My Child will explore, analyze, and evaluate Amazon's neuro-capitalistic technologies, specifically pertaining to the technologies made for child-use. Neuro-capitalism is dangerous as it speaks to controlling the mind through the current hyper-technological society. Jurisdictional complexity surrounding A.I. and cybersecurity can be mitigated by government-funded education. Therefore, my research explores the question: From a neuro-capitalistic & digital-colonial standpoint, to what extent are Amazon's child-targeted technologies' (such as Kindle 4 Kids) consistent with the privacy policies of the new, proposed Bill C-11? This policy analysis will consist of three sections—first, an analysis of Amazon's Kindle 4 Kids Terms and Conditions (Site 1). Second, an evaluation of Bill C-11’s ability to protect children from the pernicious aspects of neuro-capitalism (Site 2). Lastly, a compare and contrast section of the two entities, ending with a discussion of the findings. Particularly during the COVID-19 crisis, we must be sure that the Government of Canada is doing everything in their power to aid the youth of the country that spends the most time online and the most time with their babysitter: Alexa.
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Copyright (c) 2021 Kayla Clarke