PLATFORM PERFORMANCE AND CHALLENGES – USING PLATFORMS IN LEGO COMPANY
AbstractThis article studies the performance and challenges of using nine implemented product platforms in LEGO Company. Most of these do produce results, but do not meet their goals due to challenges in using them in the daily product development. The main challenges are that the platforms are not being used by the product defining users (product developers) and platform erosion. The reasons for not using them are: unsuitable calculation models; lack of goals, rewards or benefits from management; unattractive trade offs and difficulties in understanding the platform. This indicates that platform design needs focus on the incentive of using the platform. This problem lacks attention in literature and industry, where assessment criteria do not cover this aspect. Hence we recommend including user incentive in platform assessment criteria to these challenges. Concrete solutions elements ensuring user incentive in the use of platforms is an object for future research.
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