MAKING PRODUCT CUSTOMIZATION PROFITABLE
Keywords:Product Family Design, Architecture, platform, product development
The main result presented in this paper is the Framework for Product Family Master Plan. This framework supports the identification of a product architecture for companies that customize products and services. The framework has five coherent aspects, the market, product assortment, supply-production, organization and work processes. One of the unique results is that these aspects are linked, which make it possible to make explicit recommendations for an architecture (the way a product family should be structured with clear interfaces), architecture elements and consequences. By means of a case study it is shown that the potential EBIT (Earning Before Interests and Taxes) improvement of the case company is 10%.
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