PROACTIVE IDENTIFICATION OF SCALABLE PROGRAM ARCHITECTURES: HOW TO ACHIEVE A QUANTUM-LEAP IN TIME-TO-MARKET

Christian Lindschou Hansen, Niels Henrik Mortensen

Abstract


This paper presents the Architecture Framework for Product Family Master Plan. This framework supports the identification of a program architecture (the way cost competitive variance is provided for a full range of products) for a product program for product-based companies during the early stages of a product development project. The framework consists of three basic aspects, the market, product program, production and a time aspect – captured in the multi-level roadmap. One of the unique features is that these aspects are linked allowing for an early clarification of critical issues through a structured process. The framework enables companies to identify a program architecture as the basis for improving time-to-market and R&D efficiency for products derived from the architecture. Case studies show that significant reductions of development lead time up to 50% is possible.


Keywords


Platforms, Engineering Design, time to market

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