Abstract
While embedded reporting has been allowed entry into the ongoing chess game between the military and the media, it is not apparent that the psychological nuances of its origins and impact on storytelling have been fully explored. Yet its adoption as a viable option in war reporting has led to a de facto division of journalistic framing. Embedding reporters with troops has led to a micro focus on soldiers and the minutiae of conflict, while traditional or unilateral reporting continues to provide contextual perspective on the purpose and impact of the fighting within a bigger picture. This essay argues that this division needs to be bridged.