Raeesi Vanani, Iman, Department of Industrial Management, Faculty of Management and Accounting, Allameh Tabataba’i University, Tehran, Iran, Iran, Islamic Republic of
-
International Journal of Industrial Engineering: Theory, Applications and Practice Vol. 30 No. 1 (2023) - Supply Chain Management
PROMOTION OPTIMIZATION IN COMPETITIVE ENVIRONMENTS BY CONSIDERING THE CANNIBALIZATION EFFECT
Abstract