BIOBJECTIVE MODEL FOR REDESIGNING SALES TERRITORIES

Authors

  • Juan Gabriel Correa

DOI:

https://doi.org/10.23055/ijietap.2012.19.9.544

Keywords:

Sales territories design, sales force, heuristics, mathematical model

Abstract

Designing and updating of sales territories are strategic activities that have several causes like mergers and changes in the markets among others. The new territories must satisfy the planning characteristics defined by each company. In this paper we propose a biobjective mixed integer programming model for redesigning sales territories. The study was motivated by the case of a company that distributes its products along Mexico. The model looks for minimizing the total sum of the distances and the variation of the sales volumes for each salesman with respect to the current situation. The model is solved using the ε-constraint method to obtain the true efficient set, and a heuristic method to obtain the approximate efficient set. Both efficient sets are compared to determine the quality of solutions obtained by the heuristic method.

Published

2012-12-27

How to Cite

Correa, J. G. (2012). BIOBJECTIVE MODEL FOR REDESIGNING SALES TERRITORIES. International Journal of Industrial Engineering: Theory, Applications and Practice, 19(9). https://doi.org/10.23055/ijietap.2012.19.9.544

Issue

Section

Operations Research