Effect of Teaching Method on Students’ Perceptions of Instructor Attributes

Authors

  • Marian Riedy Emporia State University
  • Jun Yu Emporia State University
  • Joyce Zhou Emporia State University

Keywords:

Teaching methods, Education, Perception, Instructor attributes,

Abstract

A long-standing and substantial body of research indicates that an active and/or cooperative teaching method may be more effective in terms of instructional outcomes than a traditional lecture approach. A separate body of research demonstrates that effective instructors have similar personality traits and professional attributes, at least insofar as students perceive those traits and attributes. This article describes a study that merges these two areas of inquiry to explore whether the use of different teaching methods by one instructor affects student perceptions of that instructor’s traits and attributes.

Author Biographies

Marian Riedy, Emporia State University

Marian Riedy, Esq., has practiced as a litigator since graduating from Harvard Law School in 1981. She earned an MBA from Georgetown University, and teaches business law in the School of Business, Emporia State University.

Jun Yu, Emporia State University

Jun Yu is an associate professor of marketing at Emporia State University. He research interests include consumer behavior, marketing strategy, e-commerce, and entrepreneurship. He has published in Journal of Business Research, Journal of Consumer Marketing, International Journal of Management Theory and Practice, and others.

Joyce Zhou, Emporia State University

Joyce Zhou is an assistant professor of marketing at Emporia State University. She received her Ph.D. in marketing from Saint Louis University. Her research interests include consumer behavior, advertising, and international marketing. She has published in Academy of Marketing Science, Journal of Business Research, International Journal of Management Theory and Practice, and others.

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Published

2012-12-05

Issue

Vol. 3 No. 1 (2012)

Section

ABR Journal Articles

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