Sustainability in the Nonprofit Sector: Communication Strategies to Increase the Bottom Line

Authors

  • Barbara Burgess-Wilkerson Winthrop University

Keywords:

Communication, Nonprofit sector,

Abstract

This paper explores the impact of communications management strategies in the sustainability of community-based organizations (CBOs) and faith-based organizations (FBOs). Several communication challenges prevalent among nonprofits in Southwestern PA are identified and communication strategies for improving the bottom line are provided as a viable solution. This paper will be of interest to consultants, academics and nonprofit leaders who seek to undertsand and address financial sustainability through effective communication management strategies.

Author Biography

Barbara Burgess-Wilkerson, Winthrop University

Barbara Burgess-Wilkerson is an assistant professor of management and director of student professional development at Winthrop University. She received her Ph.D. in Higher Education Administration from University of Pittsburgh. Her current research interests include emotional intelligence, business communications, sustainability and communications among non-profits, concept mapping and student professional development. She has published in Business Communications Quarterly, Advances in Business Research, and Journal of Interdisciplinary Social Sciences.

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Published

2011-12-05

Issue

Vol. 2 No. 1 (2011)

Section

ABR Journal Articles

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