Marketing Place: The Case of a City and a University Business School

Authors

  • Elnora Stuart University of South Carolina Upstate
  • Darrell Parker University of South Carolina Upstate

Keywords:

Economic development,

Abstract

Cities negatively impacted by de-industrialization are turning to marketing in order to ensure a financially secure future. As part of an economic development program for Spartanburg South Carolina, the Johnson College of Business of the University of South Carolina Upstate was asked to locate in downtown Spartanburg, South Carolina. Made possible by financial support from the city and the business community, a new College of Business building enhances the prospect of a new period of growth in the life cycle of the city, visibly supports the brand image and strengthens the “college town”
positioning of the city.

Author Biographies

Elnora Stuart, University of South Carolina Upstate

Elnora Stuart is a professor of marketing at University of South Carolina Upstate. She received her Ph.D. in marketing from University of South Carolina. Her current research interests include marketing in
global environments, ethics in advertising and household decision making. She has published in Journal of Consumer Research, Journal of Business Research, Journal of Advertising, Journal of Education in Marketing, and others.

Darrell Parker, University of South Carolina Upstate

Darrell Parker is the dean of Johnson College at University of South Carolina Upstate. He received his
Ph.D. in economics from Purdue University. His areas of specialization include: general economics and business, regulatory economics, labor economics, public economics, and international business.

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Published

2011-12-05

Issue

Vol. 2 No. 1 (2011)

Section

ABR Journal Articles

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