Visual content analysis of stencil graffiti: employing street reading for the study of stenciling

Main Article Content

Axel Philipps
Ralph Richter

Abstract

Stencil graffiti are visual street interventions with various contents. Such contents can be detected employing street reading, a method for exploring environment-specific everyday cultures. This method examines communication devices such as signs, text messages and symbols used in everyday interactions. In our study, we combined street reading with content analysis for the purpose of studying and classifying stencil graffiti. Our analytical procedure offers a framework for practicing street reading of a specific visual public phenomenon and, in particular, reveals characteristics of stenciling and its contents. The findings challenge arguments which assume a strong relation between stenciling and political involvement. In our case study, most stencil graffiti appear to be cryptic, personal tags and advertisements. Only a small proportion of stencil graffiti actually address current political issues or contain propaganda.

Key Words: Stencil graffiti; street reading; visual content analysis; street art; graffiti; stenciling

 

论文摘要

型版涂鸦是包含多样内容的街头视觉文化。此类涂鸦内容可通过街头观察予以解读。作为研究特定环境下通俗文化的一种方法,街头观察可对符号、标志和文字信息等日常交流手段进行解析。这篇论文将街头观察和内容分析相结合,对型版涂鸦进行考查和分类。在针对特定公共视觉现象实施街头观察,特别是揭示型版喷刷的特点内容两方面,这一分析程序提供了有效框架。就型版喷刷大多涉及政治这一说法,此文提出不同见解。案例研究显示,大多数型版涂鸦都包含隐喻、个人标签和广告内容。只有一小部分涉及时事政治或包含宣传信息。

关键词:型版涂鸦;街头观察;内容分析;街头艺术;涂鸦; 型版喷刷

 

Abstract

Stencils (Schablonengraffitis) sind visuelle 
Interventionen mit verschiedenen Inhalten auf den Straßen. Diese Inhalte können mittels „Street Reading“, einer Methode zur Untersuchung kontextspezifischer Alltagskulturen, eruiert werden. Die Methode untersucht Kommunikationsmittel wie  Zeichen, Textnachrichten und Symbole, die in alltäglichen  Interaktionen verwendet werden. In unserer Studie haben wir "Street
Reading" mit einer Inhaltsanalyse mit dem Ziel kombiniert, Stencils zu  studieren und zu klassifizieren. Unsere Vorgehensweise bietet ein  Rahmenwerk, um mit Hilfe des "Street Readings" ein spezifisches  öffentliches visuelles Phänomen zu analysieren und die Besonderheiten  und Inhalte des Stencilings zu verdeutlichen. Die Resultate stellen  lange vermutete Verbindungen zwischen Stenciling und politischem  Engagement in Frage. In unserer Fallstudie haben wir festgestellt,  dass die meisten Stencils kryptisch, Signaturen oder Werbung sind.Die Resultate stellen lange vermutete Verbindungen von Stencilling und politischem Engagement in Frage. In unserer Fallstudie haben wir festgestellt, dass die meisten Stencils kryptisch, persönlich motiviert oder Werbung sind. Nur ein kleiner Teil der Stencils widmet sich aktuellen politischen Themen oder einer gewissen Propaganda.

Stenciling: Stencils (Schablonengraffiti); Street Reading; Inhaltsanalyse; Strassenkunst; Graffiti; Stencilling

 

Article Details

How to Cite
Philipps, A., & Richter, R. (2012). Visual content analysis of stencil graffiti: employing street reading for the study of stenciling. Visual Methodologies, 1(1), 25-38. https://doi.org/10.7331/vm.v1i1.15
Section
Articles

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