Over the past twenty years, public media services worldwide have been facing increasing pressure from commercialization, marketization, and privatization. This situation is exemplified by the Cana-dian Broadcasting Corporationâ€™s (CBC) latest revenue shortfall and the subsequent austerity measures of the corporation. Indeed, CBC, as an iconic corporation of Canadianâ€™s media landscape, is key to the countryâ€™s future policy-making in the media realm. The CBCâ€™s current crisis, already exert-ing significant pressures towards the restructuring of the corporation, is seen by some critics as a warning of the corporationâ€™s potential imminent collapse (Rowland, 2013). However, just as there has be a constant pressure toward marketization over public media, over the past few years the struggles of public media also offer a precious opportunity to re-imagine an alternative future for public communication services.