Racial Ideology and Discourse in the NBA

How to Cite

Hogarth, P. (2008). Racial Ideology and Discourse in the NBA: Ron Artest and the Construction of Black Bodies by White America. Stream: Interdisciplinary Journal of Communication, 1(1), 53–71. https://doi.org/10.21810/strm.v1i1.5


This paper examines white spectatorship of the black athlete's body through an analysis of NBA basketball player Ron Artest's 2004 suspension. In examining the discourse surrounding the event, there emerges a covert ideology of simultaneous idealization and denigration of black athletes. While most in the sports world would claim to be colour-blind when evaluating talent or watching a game, the discourse surrounding Artest and the NBA in general seems to suggest that the invisible lens of white superiority shapes the perceptions of sports fans when viewing a predominantly black sport such as professional basketball.