Charting the Kingdoms Between
Building Transmedia Universes and Transnational Audiences in the Kingdom Hearts Franchise
Keywords:Kingdom Hearts, Synergy, Cross-promotion, Disney, Square Enix
An Introduction to the Kingdom Hearts video game franchise as a prime example of the new generation of synergistic, multinational and transcorporate transmedia.
Copyright (c) 2022 James McLean, Dean Bowman
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