https://journals.sfu.ca/je/index.php/euromarketing <p><em><strong>HISTORY AND FOCUS:</strong></em><br />The Journal of Euromarketing has had a proud history and over the last nearly three decades, and the journal has grown immensely and established itself as a premier publication outlet in international/global marketing with a special focus on enlarged Europe as well as the emerging trading relationship between European countries and other regions and countries of the world. As such, the Journal of Euromarketing strives to meet the needs of academicians, practitioners, and public policy makers by increasing the understanding of not only the strategic planning aspects pertinent to marketing in Europe but also the marketing aspects of the trading relationship between European and foreign firms. The journal attaches a particular importance to cross-national/cultural marketing issues from a European perspective at both micro (company/industry) and macro (country/region) levels. Manuscript submissions on comparative perspectives are also strongly encouraged. Within this general framework, the interfaces as well as interrelationships prevalent among European industry-government-academia triangle are explored conceptually, analytically and empirically. <br />I encourage you to strongly consider the submission of your manuscripts to Journal of Euromarketing for review. I can assure you that your manuscripts will be subjected to a speedy review process and a publication decision will be made within six to eight weeks and in some cases sooner.</p> <p>Erdener Kaynak, Editor-in-Chief , Pennsylavania State University at Harrisburg, United States<br />Associate Editor, Bernard Lee, University of Hong Kong, Hong Kong, SAR, China (bernardlee2007@gmail.com)<br />Technology and e-commerce related short articles and opinion pieces may be submitted to Dr. Kip Becker of Boston University (<a href="https://journals.sfu.ca/je/index.php/euromarketing/management/settings/context/mailto:kbecker@bu.edu">kbecker@bu.edu</a>). <br />Book Review section edited by Claude Cellich of the International University in Geneva (<a href="https://journals.sfu.ca/je/index.php/euromarketing/management/settings/context/mailto:ccellich@iun.ch" target="_blank" rel="noopener">ccellich@iun.ch</a>) We are always looking for good quality book reviews, most importantly on European marketing practices. <br /><br /></p> International Management Development Association en-US Journal of Euromarketing 1049-6483 Copyright @ 2010 IMDA Press. All rights reserved. No part of this publication may be reproduced, stored, transmitted, or disseminated in any form or by any means without prior permission from IMDA Press. IMDA Press grants authorization for individuals to photocopy copyright material for private research use on the sole basis that requests for such use are referred directly to the requester’s local Reproduction Rights Organization (RRO), such as the Copyright Clearance Center (<a href="http://www.copyright.com/">www.copyright.com</a>) in the USA or the Copyright Licensing Agency (<a href="http://www.cla.co.uk/">www.cla.co.uk</a>) in the United Kingdom This authorization does not extend to any other kind of copying by any means, in any form, and for any purpose other than private research use. The publisher assumes no responsibility for any statements of fact or opinion expressed in the published papers. The appearance of advertising in this journal does not constitute an endorsement or approval by the publisher, the editor-in-chief, or the editorial board of the quality or value of the product/service advertised or of the claims made for it by its manufacturer