Hate Beneath the Counter Speech? A Qualitative Content Analysis of User Comments on YouTube Related to Counter Speech Videos
Keywords:
hate speech, counter speech, user comments, qualitative content analysis, anti-Muslim racismAbstract
The odds in stumbling over extremist material in the internet are high. Counter speech videos, such as those of the German campaign Begriffswelten Islam (Concepts of Islam; Bundeszentrale für politische Bildung, 2015a) published on YouTube, offer alternative perspectives and democratic ideas to counteract extremist content. YouTube users may discuss these videos in the comment sections below the video. Yet, it remains open which topics these users bring up in their comments. Moreover, it is unknown how far user comments in this context may promote hate speech—the very opposite of what counter speeches intent to evoke. By applying a qualitative content analysis on a randomly selected sample of user comments, which appeared beneath the counter speech videos of Concepts of Islam, we found that comments dominated, which dealt with devaluating prejudices and stereotypes towards Muslims and/or Islam. However, we also discovered that users in a large scale discussed the content of the videos. Moreover, we identified user comments, which hint at hateful speech either in comments themselves or the discourse the comments are embedded in. Based on these results, we discuss implications for researchers, practitioners and security agencies.
References
Acke, H. (2010). >Muslim_in<. Nduka-Agwu, A., & Lann Hornscheidt, A. (eds.). Rassismus auf gut Deutsch. Ein kritisches Nachschlagewerk zu rassistischen Sprachhandlungen. [Racism in plain German. A critical reference book for racist speech acts]. Frankfurt am Main: Brandes & Apsel Verlag. 326-331.
Amadeu Antonio Stiftung. (2015). “Geh sterben!”. Umgang mit Hate Speech und Kommentaren im Internet. [„Go and die!“. Dealings with hate speech and comments in the internet]. Retrieved July 29, 2016, from https://www.amadeu-antonio-stiftung.de/w/files/pdfs/hatespeech.pdf
Amadeu Antonio Stiftung. (2013). Viraler Hass. Rechtsextreme Kommunikationsstrategien im Web 2.0. [Viral hate. Right-wing Extremist Communication strategies]. Retrieved September 15, 2016, from https://www.amadeu-antonio-stiftung.de/w/files/pdfs/viraler-hass.pdf
Anderson, A. A., Brossard, D., Scheufele, D. A., Xenos, M. A., & Ladwig, P. (2014). The “Nasty Effect:” Online Incivility and Risk Perceptions of Emerging Technologies. Journal of Computer-Mediated Communication, 19(3), 373–387. doi: 10.1111/jcc4.12009
Arbeitsgemeinschaft Kinder- und Jugendschutz (AJS) Landesstelle NRW e.V., & Landesanstalt für Medien Nordrhein-Westfahlen (LfM). (2016). Hate Speech - Hass im Netz. [Hate speech – hate in the internet]. Retrieved November 28, 2016, from http://www.ajs.nrw.de/wp-content/uploads/2016/06/160617_HateSpeech_WEB2.pdf
Ben-David, A., & Fernández, A. M. (2016). Hate Speech and Covert Discrimination on Social Media: Monitoring the Facebook Pages of Extreme-Right Political Parties in Spain. International Journal of Communication, 10(0), 27.
Bohnsack, R. (2014). Rekonstruktive Sozialforschung. Einführung in qualitative Methoden. [Reconstructive social research. Introduction in qualitative methods]. (9th ed.). Opladen & Toronto: Verlag Barabara Budrich.
Bourhis, R. Y., & Gagnon, A. (2001). Social orientations in the minimal group paradigm. Brown, R. & Gaertner, S. L. (eds.), Blackwell Handbook of Social Psychology: Intergroup processes (pp. 133–152). doi: 10.1002/9780470693421.ch7.
Braddock, K., & Dillard, J. P. (2016). Meta-analytic evidence for the persuasive effect of narratives on beliefs, attitudes, intentions, and behaviors. Communication Monographs, 1-24. doi:10.1080/03637751.2015.1128555
Braddock, K., & Horgan, J. (2015). Towards a guide for constructing and disseminating counter-narratives to reduce support for terrorism. Studies in Conflict & Terrorism, 39(5), 381-404. doi:10.1080/1057610X.2015.1116277
Briggs, R., & Feve, S. (2013). Review of programs to counter narratives of violent extremism: What works and what are the implications for government? London: Institute for Strategic Dialogue. Retrieved August 24, 2016, from https://www.counterextremism.org/resources/details/id/444/review-of-programs-to-counter-narratives-of-violent-extremism-what-works-and-what-are-the-implications-for-government
Bundeszentrale für politische Bildung (2015a). Begriffswelten Islam. [Concepts of Islam]. Retrieved from http://www.bpb.de/lernen/digitale-bildung/medienpaedagogik/213243/webvideoformate-begriffswelten-islam
Bundeszentrale für politische Bildung. (2015b). Netiquette für die Webvideoreihe "Begriffswelten Islam". [Netiquette for the video campaign Concepts of Islam]. Retrieved from http://www.bpb.de/lernen/digitale-bildung/medienpaedagogik/214763/netiquette-fuer-die-webvideoreihe-begriffswelten-islam
Bundeszentrale für politische Bildung (2012a). Strengthening Democracy – Fostering a Civil Society. The Federal Agency for Civic Education: Our Mission and Activities. Retrieved from http://www.bpb.de/die-bpb/138853/our-mission-and-activities
Bundeszentrale für politische Bildung (2012b). How we work: Key Activities. Retrieved from http://www.bpb.de/die-bpb/138867/key-activities
Butler, J. (2013). Haß spricht: Zur Politik des Performativen. [Original title: Exitable Speech. A Politics of the Performative]. German translation of Menke, Katharina und Krist, Markus (4th ed.). edition suhrkamp: Vol. 2414. Frankfurt am Main: Suhrkamp.
Cammaerts, B. (2009). Radical pluralism and free speech in online public spaces. The case of North Belgian extreme right discourses. International Journal of Cultural Studies, 12(6), 555–575. doi: 10.1177/1367877909342479
Dafnos, A. (2014). Narratives as a means of countering the radical right; Looking into the Trojan T-shirt project. Journal EXIT Deutschland, 3, 156-188.
Dharmapala, D., & McAdams, R. H. (2005). Words That Kill? An Economic Model of the Influence of Speech on Behavior (with Particular Reference to Hate Speech). The Journal of Legal Studies, 34(1), 93–136. doi: 10.1086/425599
Deppermann, A. (2008). Gespräche analysieren. Eine Einführung. [Analysing conversations. An introduction]. (4th ed.). Wiesbaden: VS Verlag für Sozialwissenschaften.
Diaz-Bone, R. (2005). Diskursanalyse. [Discourse analysis]. In: Mikos, L. & Wegener, C. (Eds.): Qualitative Medienforschung. Ein Handbuch. [Qualitative research on media. A handbook]. Konstanz: UVK Verlagsgesellschaft.
dr. dresing & pehl GmbH (2016a). f4transcript. https://www.audiotranskription.de/f4.htm
dr. dresing & pehl GmbH (2016b). f4analyse. https://www.audiotranskription.de/f4-analyse
Dynel, M. (2014). Participation framework underlying YouTube interaction. Journal of Pragmatics, 73, 37–52. doi: 10.1016/j.pragma.2014.04.001
Elo, S., Kääriäinen, M., Kanste, O., Pölkki, T., Utriainen, K., & Kyngäs, H. (2014). Qualitative Content Analysis: A Focus on Trustworthiness. Sage Open, 4(1), 1-10. https://doi.org/10.1177/2158244014522633.
Erjavec, K., & Poler Kovačič, M. (2012). “You Don’t Understand, This is a New War!” Analysis of Hate Speech in News Web Sites’ Comments. Mass Communication and Society, 15(6), 899–920. doi: 10.1080/15205436.2011.619679
Eveland, W. P. J. (2004). The Effect of Political Discussion in Producing Informed Citizens: The Roles of Information, Motivation, and Elaboration. Political Communication, 21(2), 177–193. doi: 10.1080/10584600490443877
Eveland, W. P. J., Morey, A. C., & Hutchens, M. J. (2011). Beyond deliberation: new directions for the study of informal political conversation from a communication perspective. Journal of Communication, 61(6), 1082–1103. doi: 10.1111/j.1460-2466.2011.01598.x
Eveland, W. P. J., & Schmitt, J. B. (2015). Communication Content and Knowledge Content Matters: Integrating Manipulation and Observation in Studying News and Discussion Learning Effects. Journal of Communication, 65(1), 170–191. doi: 10.1111/jcom.12138
Frischlich, L., Rieger, D., Morten, A., & Bente, G. (Eds.) in cooperation with the Federal Criminal Police Office, Department Terrorism/Extremism (in press). Videos gegen Extremismus? „Counter-Narrative“ auf dem Prüfstand [Videos against extremism? "Counter-Narratives" being put to test]. Luchterhand
Gastil, J., & Dillard, J. P. (1999). Increasing political sophistication through public deliberation. Political Communication, 16(1), 3–23. doi: 10.1080/105846099198749
Glaser, S. (2013). Rechtsextremismus online. [Right-wing extremism online]. Mainz: Druckerei Bunter Hund.
Halevy, N., Bornstein, G., & Sagiv, L. (2008). “In-Group Love” and “Out-Group Hate” as Motives for Individual Participation in Intergroup Conflict A New Game Paradigm. Psychological Science, 19(4), 405–411. doi: 10.1111/j.1467-9280.2008.02100.x
Halpern, D., & Gibbs, J. (2013). Social media as a catalyst for online deliberation? Exploring the affordances of Facebook and YouTube for political expression. Computers in Human Behavior, 29(3), 1159–1168. doi: 10.1016/j.chb.2012.10.008
Hardy, B. W., & Scheufele, D. A. (2005). Examining Differential Gains From Internet Use: Comparing the Moderating Role of Talk and Online Interactions. Journal of Communication, 55(1), 71–84. doi: 10.1111/j.1460-2466.2005.tb02659.x
Hepfer, K. (2016). Verschwörungstheorien: Eine philosophische Kritik der Unvernunft [Conspiracy theories: philosophical criticism on irrationality]. (Licensed ed. for the German Federal Agency of Civic Education). Schriftenreihe der Bundeszentrale für politische Bildung: Band 1701. Bonn: Bundeszentrale für politische Bildung.
Hovland, C. I., & Weiss, W. (1951). The influence of source credibility on communication effectiveness. Public Opinion Quarterly, 15(4), 635–650.
Hughey, M. W., & Daniels, J. (2013). Racist comments at online news sites: a methodological dilemma for discourse analysis. Media, Culture & Society, 35(3), 332–347. doi: 10.1177/0163443712472089
Hussain, G., & Saltman, E. M. (2014). Jihad trending: A comprehensive analysis of online extremism and how to counter it. Quiliam Foundation.
jugendschutz.net (Ed.). (2015). Islamismus im Internet: Propaganda-Verstöße-Gegenstrategien. [Islamism in the internet: propaganda-violations-counter-strategies]. Mainz.
jugendschutz.net (Ed.). (2015). Rechtsextremismus online: beobachten und nachhaltig bekämpfen. Bericht über Recherchen und Maßnahmen im Jahr 2014. [Right-wing extremism online: observing and sustainable fighting. Report on research and acts in the year 2014]. Mainz.
Katz, E., & Lazarsfeld, P. F. (1955): Personal Influence: The Part Played by People in the Flow of Mass Communications. The Free Press, New York.
Katz, E. (1957). The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis. Public Opinion Quarterly, 21(1), 61–78. doi: 10.1086/266687
Kim, Y. (2015). Exploring the Effects of Source Credibility and Others’ Comments on Online News Evaluation. Electronic News, 9(3), 160–176. doi: 10.1177/1931243115593318
Kim, S. Y., Levine, T. R., & Allen, M. (2014). The intertwined model of reactance for resistance and persuasive boomerang. Communication Research. doi: 10.1177/0093650214548575
Klein, A. (2012). Slipping Racism into the Mainstream: A Theory of Information Laundering. Communication Theory, 22(4), 427–448. doi: 10.1111/j.1468-2885.2012.01415.x
Klenk, F. (2016). Boris wollte mich verbrennen. [Boris wanted to burn me.]. FALTER 45/16, 8.11.2016. Retreived 5.12.2016, from https://www.falter.at/archiv/wp/boris-wollte-mich-verbrennen
Kruikemeier, S., Van Noort, G., & Vliegenthart, R. (2016). The Effect of Website Interactivity on Political Involvement. Journal of Media Psychology, 28(3), 136–147. doi: /10.1027/1864-1105/a000200
Kumkale, G. T., & Albarracín, D. (2004). The sleeper effect in persuasion: A meta-analytic review. Psychological Bulletin, 130(1), 143–172.
Lee, E.-J. (2012). That’s Not the Way It Is: How User-Generated Comments on the News Affect Perceived Media Bias. Journal of Computer-Mediated Communication, 18(1), 32–45. doi: 10.1111/j.1083-6101.2012.01597.x
Lee, E.-J., & Jang, Y. J. (2010). What Do Others’ Reactions to News on Internet Portal Sites Tell Us? Effects of Presentation Format and Readers’ Need for Cognition on Reality Perception. Communication Research, 37(6), 825–846. doi: 10.1177/0093650210376189
Leets, L. (2002). Experiencing Hate Speech: Perceptions and Responses to Anti-Semitism and Antigay Speech. Journal of Social Issues, 58(2), 341–361. doi: 10.1111/1540-4560.00264
Madden, A., Ruthven, I., McMenemy, D. (2013). A classification scheme for content analyses of YouTube video comments. Journal of Documentation, 69(5), 693-714. soi: 10.1108/JD-06-2012-0078
Mayring, P. (2010). Qualitative Inhaltsanalyse: Grundlagen und Techniken. [Qualitative content analysis: basics and techniques. (11th updated and revised ed.). Weinheim: Beltz. Retrieved from http://www.content-select.com/index.php?id=bib_view&ean=9783407291424
Meibauer, J. (2013). Hassrede - von der Sprache zur Politik. [Hate speech – from language to politics]. In J. Meibauer (Ed.), Hassrede/Hate Speech. Interdisziplinäre Beiträge zu einer aktuellen Diskussion [Interdisciplinary Contributions to a recent discussion]. (pp. 1–16). Gießen: Gießener Elektronische Bibliothek. Retrieved from http://geb.uni-giessen.de/geb/volltexte/2013/9251/
Mummendey, A., & Otten, S. (2001). Aversive Discrimination. Brown, R. & Gaertner, S. L. (eds.), Blackwell handbook of social psychology: Intergroup processes (pp. 112–132).
Reinders, H. (2012). Qualitative Interviews mit Jugendlichen führen: Ein Leitfaden. [Qualitative inteviews with youths: a guideline]. (2., revised edition). Sozialwissenschaften 10-2012. München: Oldenbourg. Retrieved from http://www.oldenbourg-link.com/isbn/9783486715903
Rieder, B. (2015). YTDT Video Network. Retrieved from https://tools.digitalmethods.net/netvizz/youtube/mod_videos_net.php
Rieger, D., Frischlich, L., & Bente, G. (2013). Propaganda 2.0. Psychological Effects of Right-Wing and Islamic Extremist Internet Videos. Köln: Luchterhand Verlag.
Robinson-Riegler, G. L.; Winton, W. M. (1996). "The role of conscious recollection in recognition of affective material: Evidence for positive-negative asymmetry". The Journal of General Psychology. 123 (2): 93–104. doi:10.1080/00221309.1996.9921263.
Roth, H.-J. (2013). Sprache – Sprechen – Schweigen. Historische und theoretische Positionen zum Verhältnis des Sprechens über sprachliche Vielfalt. [Language – speech – silence. Historical and theoretical positions towards the speech about lingual diversity]. Roth, H.J., Terhart, H., Anastasopoulos (eds.): Sprache und Sprechen im Kontext von Migration. Worüber man sprechen kann und worüber man (nicht) sprechen soll. [Language and speech in the context of migration. What one can talk about and what one should (not) talk about]. Wiesbaden: Springer VS. 13-42.
Rösner, L., & Krämer, N. C. (2016). Verbal Venting in the Social Web: Effects of Anonymity and Group Norms on Aggressive Language Use in Online Comments. Social Media + Society, 2(3), 2056305116664220. doi: 10.1177/2056305116664220
Schabas, W. (2000). Hate speech in Rwanda: the road to genocide. McGill Law Journal, 46(1), 141–171.
Shooman, Y. (2014). Antimuslimischer Rassismus und Islamfeindlichkeit im World Wide Web. [Anti-Muslim racism in the World Wide Web]. In I. Attia, A. Häusler, & Y. Shooman (Eds.), Unrast transparent Rechter Rand: Vol. 14. Antimuslimischer Rassismus am rechten Rand. [Anti-Muslim racism at the right margin]. (2nd ed.). Münster: Unrast-Verl.
Sikorski, C. von, & Hänelt, M. (2016). Scandal 2.0 How Valenced Reader Comments Affect Recipients’ Perception of Scandalized Individuals and the Journalistic Quality of Online News. Journalism & Mass Communication Quarterly, 93(3), 551–571. doi: 10.1177/1077699016628822
Stroud, N. J., van Duyn, E., & Peacock, C. (2016). News Commenters and Comment Readers. Retrieved December 1, 2016, from https://engagingnewsproject.org/enp_prod/wp-content/uploads/2016/03/ENP-News-Commenters-and-Comment-Readers1.pdf
Tajfel, H., & Turner, J. C. (1979). An integrative theory of intergroup conflict. In W. G. Austin & S. Worchel (Eds.), The social psychology of intergroup relations (pp. 33–47). Monterey, CA: Brooks/Cole
Turner, J. C., & Reynolds, K. H. (2001). The social identity perspective in intergroup relations: Theories, themes, and controversies. In Brown, R. & Gaertner, S. L. (Eds.), Blackwell handbook of social psychology: Intergroup processes. (pp. 133–152). doi: 10.1002/9780470693421.ch7.
Vicario, M. D., Bessi, A., Zollo, F., Petroni, F., Scala, A., Caldarelli, G., … Quattrociocchi, W. (2016). The spreading of misinformation online. Proceedings of the National Academy of Sciences, 113(3), 554–559. doi: 10.1073/pnas.1517441113
Vitak, J., Zube, P., Smock, A., Carr, C. T., Ellison, N., & Lampe, C. (2010). It’s Complicated: Facebook Users’ Political Participation in the 2008 Election. Cyberpsychology, Behavior, and Social Networking, 14(3), 107–114. doi: 10.1089/cyber.2009.0226
Weber, P. (2014). Discussions in the comments section: Factors influencing participation and interactivity in online newspapers’ reader comments. New Media & Society, 16(6), 941–957. doi: 10.1177/1461444813495165
Woolf, L. M., & Hulsizer, M. R. (2004). Hate Groups for Dummies: How to Build a Successful Hate-Group. Humanity & Society, 28(1), 40–62. doi: 10.1177/016059760402800105
Ziegele, M. (2016). Nutzerkommentare als Anschlusskommunikation. [User comments as interpersonal communication].Wiesbaden: VS Verlag für Sozialwissenschaften. Retrieved from http://www.springer.com/de/book/9783658128210
Zick, A., Küpper, B., & Hövermann, A. (2011). Die Abwertung der Anderen: Eine europäische Zustandsbeschreibung zu Intoleranz, Vorurteilen und Diskriminierung. [Devaluation of the others: a description of state in Europe concerning intolerance, prejudices and discrimination]. Berlin: Friedrich-Ebert-Stiftung Forum Berlin. Retrieved July 22, 2016, from http://library.fes.de/pdf-files/do/07905-20110311.pdf
Downloads
Published
Issue
Section
License
The JD Journal for Deradicalization uses a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND) Licence. You are free to share - copy and redistribute the material in any medium or format under the following conditions:
Attribution — You must give appropriate credit, provide a link to the license, andindicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
NonCommercial — You may not use the material for commercial purposes.
NoDerivatives — If you remix, transform, or build upon the material, you may not distribute the modified material.