Beating ISIS in the Digital Space: Focus Testing ISIS Defector Counter-Narrative Videos with American College Students

Authors

  • Allison McDowell-Smith Assistant Professor of Criminal Justice at Nichols College and is a Senior Research Fellow of the International Center for the Study of Violent Extremism (ICSVE).
  • Anne Speckhard Adjunct Associate Professor of Psychiatry in the School of Medicine, Georgetown University, and Director of ICSVE
  • Ahmet S. Yayla Adjunct Professor in the Department of Criminology, Law and Society at George Mason University and is a Senior Research Fellow of ICSVE.

Keywords:

Counter-Narrative, Defectors, ICSVE, ISIS, Social Media

Abstract

ISIS recruits on a 24/7 basis in over 21 languages over the Internet using videos, memes, tweets and other social media postings and swarming in on anyone that retweets, likes or endorses their materials to try to seduce them into the group.  Their unprecedented social media drive has resulted in over 30,000 foreign fighters from more than 100 countries migrating to Syria and Iraq.  ISIS recruitment in the U.S. is for the most part Internet based and has resulted in the actual and attempted recruitment of over 100 individuals residing in the U.S. with over 200 Americans traveling to Syria to join terrorist groups.  To date very little counter-narrative material exists and most of it is cognitive versus emotionally impactful.  The International Center for the Study of Violent Extremism (ICSVE) Breaking the ISIS Brand – the ISIS Defectors Interviews Project has managed to collect 43 ISIS defector interviews and thus far produce two video clips of ISIS defectors denouncing the group which were focus tested in this research in a small normative college student sample of 75 undergraduate students.  The results demonstrate that American college students find the videos authentic, disturbing and turn them away from ISIS, fulfilling the goals that the project is aiming for in producing counter-narrative materials.

References

Ajzen, I., & Fishbein, M. (2005). The influence of attitudes on behavior. The

handbook of attitudes, 173-221. Retrieved from https://www.researchgate.net/profile/Icek_Ajzen/publication/264000974_The_Influence_of_Attitudes_on_Behavior/links/00b7d53c7dea81c846000000.pdf

Amur, A. (July, 2010). A Course in the art of recruiting. Retrieved from

https://archive.org/stream/ACourseInTheArtOfRecruiting-RevisedJuly2010/A_Course_in_the_Art_of_Recruiting_-_Revised_July2010_djvu.txt

Berger, J. M., & Morgan, J. (2015). The ISIS Twitter Census. Defining and

describing the population of ISIS supporters on Twitter. Retrieved from Washington, Brookings Institution. Retrieved from http://www.brookings.edu/~/media/research/files/papers/2015/03/isis-twitter-census-berger-morgan/isis_twitter_census_berger_morgan.pdf

Berger, J. M., & Perez, H. (2016). The Islamic State’s Diminishing Returns on

Twitter: How suspensions are limiting the social networks of English-speaking ISIS supporters. Retrieved from https://cchs.gwu.edu/sites/cchs.gwu.edu/files/downloads/Berger_Occasional%20Paper.pdf

Bertram, L. (2016). Terrorism, the internet and the social media advantage:

Exploring how terrorist organizations exploit aspects of the internet, social

media and how these same platforms could be used to counter-violent extremism. Journal for Deradicalization, 7. Retrieved from http://journals.sfu.ca/jd/index.php/jd/article/view/63/0

Bloom, M. (2011). Women and terrorism: Bombshell. Philadelphia: University of

Pennsylvania Press.

Braddock, K., & Dillard, J. P. (2016). Meta-analytic evidence for the persuasive

effect of narratives on beliefs, attitudes, intentions, and behaviors.

Communication Monographs, 1-24. doi:10.1080/03637751.2015.1128555

Braddock, K., & Horgan, J. (2015). Towards a guide for constructing and

disseminating counter-narratives to reduce support for terrorism. Studies in Conflict & Terrorism, 39(5), 381-404. doi:10.1080/1057610X.2015.1116277

Callimachi, R. (June 27, 2015). ISIS and the lonely young American. New York

Times. Retreived from

http://www.nytimes.com/2015/06/28/world/americas/isis-online-recruiting-american.html

Comey, J. (July 8, 2015). Counterterrorism, counterintelligence, and the

challenges of going dark. FBI: Statement before the Senate Select Committee on Intelligence. Retrieved from

https://www.fbi.gov/news/testimony/counterterrorism-counterintelligence-and-the-challenges-of-going-dark

Conway, M. (2016). Determining the Role of the Internet in Violent Extremism

and Terrorism: Six Suggestions for Progressing Research. Studies in Conflict & Terrorism, 00-00. doi:10.1080/1057610X.2016.1157408

Davies, G., Neudecker, C., Ouellet, M., Bouchard, M., & Ducol, B. (2016).

Toward a Framework Understading of Online Programs for Countering Violent Extremism. JD Journal for Deradicalization, 6(Spring 2016), 51-86.

Driscoll, M. (March 7, 2015). My ISIS boyfriend: A reporter's undercover life with

a terrorist. New York Post. Retrieved from

http://nypost.com/2015/03/07/my-isis-boyfriend-a-reporters-undercover-life-with-a-terrorist/

Frenett, R. (November 16-17, 2016). Creative space of media. Towards more

constructive approaches to countering violent extremism: Lessons, evidence, and Innovation from Europe and the WANA Region. Wana Institute, Jordan, Amman.

Frenett, R., & Dow, M. (2015). One to one online interventions: A pilot CVE

methodology. Institute for Strategic Dialogue. Retrieved from http://www.strategicdialogue.org/wp-content/uploads/2016/04/One2One_Web_v9.pdf

George Washington Extremism Tracker. (December, 2016). The Islamic State in

America. The George Washington University: Program on Extremism.

Retrieved from

https://cchs.gwu.edu/sites/cchs.gwu.edu/files/downloads/Dec.%202016%20Snapshot.pdf

Klausen, J. (2015). Tweeting the Jihad: Social Media Networks of Western

Foreign Fighters in Syria and Iraq. Studies in Conflict & Terrorism, 1-22.

doi:10.1080/1057610x.2014.974948

Schweitzer, Y. (Ed.) (2006). Female suicide bombers: Dying for equality? The Jaffee Center for Strategic Studies, 84. Retrieved from

http://www.inss.org.il/uploadimages/Import/(FILE)1188302013.pdf

Speckhard, A., & Akhmedova, K. (2006). Black widows: The Chechen female suicide terrorists. In Y. Schweitzer (Ed.), Female Suicide Terrorists. Tel Aviv: Jaffe Center Publication.

Speckhard, A., & Akhmedova, K. (2008). Black widows and beyond: Understanding the motivations and life trajectories of Chechen female terrorists. In C. Ness (Ed.), Female Terrorism and Militancy: Agency, Utility and Organization: Agency, Utility and Organization Routledge.

Speckhard, A. (2008). The emergence of female suicide terrorists. Studies in Conflict and Terrorism, 31, 1-29.

Speckhard, A. (2009). Female suicide bombers in Iraq. Democracy and Security, 5(1), 19-50.

Speckhard, A. (2012). Talking to terrorists: Understanding the psycho-social motivations of militant jihadi terrorists, mass hostage takers, suicide bombers and "martyrs". McLean, VA: Advances Press.

Speckhard, A. (2015). Bride of ISIS: One young woman's journey into homegrown terrorism. McLean, VA: Advances Press, LLC.

Speckhard, A. (May 4, 2015). Female terrorists in ISIS, al Qaeda and 21rst century terrorism. Trends Research. Retrieved from

https://www.academia.edu/12606010/Female_Terrorists_in_ISIS_al_Qaeda_and_21st_Century_Terrorism

Speckhard, A. (October 20, 2015). The hypnotic power of ISIS imagery in recruiting Western youth. International Center for the Study of Violent Extremism: Research Report. Retrieved from http://www.icsve.org/brief-reports/the-hypnotic-power-of-isis-imagery-in-recruiting-western-youth-2/

Speckhard, A. (Dec/January 2016). Brides of ISIS: The internet seduction of Western females into ISIS. Homeland Security Today, 13(1), 38-40. Retrieved from

http://edition.pagesuiteprofessional.co.uk//launch.aspx?eid=0d492b24-092f-4b2c-8132-b3a895356fc8

Speckhard, A. (February 25, 2016). The lethal cocktail of terrorism: the four

necessary ingredients that go into making a terrorist & fifty individual vulnerabilities/motivations that may also play a role. International Center for the Study of Violent Extremism: Brief Report. Retrieved from http://www.icsve.org/brief-reports/the-lethal-cocktail-of-terrorism/

Speckhard, A. (July 6, 2016). How do we defeat ISIS: Less bombs, more

social. The Hill. Retrieved from

http://thehill.com/blogs/pundits-blog/international-affairs/286476-how-do-we-defeat-isis-less-bombs-more-social

Speckhard, A. (July 6, 2016). The best weapon to defeat ISIS:

Use testimonials from disillusioned recruits who've defected against

them. New York Daily News. Retrieved from

http://www.nydailynews.com/opinion/anne-speckhard-best-weapon-defeat-isis-article-1.2700282

Speckhard, A., & Yayla, A. (December 2015). Eyewitness accounts from recent defectors from Islamic State: Why they joined, what they saw, why they quit. Perspectives on Terrorism, 9(6), 95-118. Retrieved from

http://www.terrorismanalysts.com/pt/index.php/pot/article/view/475

Speckhard, A., & Yayla, A. (December 22, 2015). Discrediting ISIS from the inside. International Center for the Study of Violent Extremism: Brief Report. Retrieved from

http://www.icsve.org/brief-reports/discrediting-isis-from-the-inside-using-stories-from-recent-isis-defectors-why-they-joined-what-they-saw-why-they-quit/

Speckhard, A., & Yayla, A. (2016). ISIS Defectors: Inside Stories of the Terrorist Caliphate: Advances Press, LLC.

Storey, K. (April 22, 2016). The American Women of ISIS: Who they are, why

they’re joining, and what life is like once they get there. Marie Claire

Magazine. Retrieved from

http://www.marieclaire.com/politics/a20011/western-women-who-join-isis/

Vidino, L., & Hughes, S. (December, 2015). ISIS in America: From retweets to

Raqqa. The George Washington University: Program on Extremism. Retrieved from

https://cchs.gwu.edu/sites/cchs.gwu.edu/files/downloads/ISIS%20in%20America%20-%20Full%20Report.pdf

Von Behr, I., Reding, A., Edwards, C., & Gribbon, L. (2013). Radicalisation in the

digital era. The use of the internet in 15 cases of terrorism and extremism. Brussels: RAND Europe. Retrieved from http://www.rand.org/content/dam/rand/pubs/research_reports/RR400/RR453/RAND_RR453.pdf

Whiteside, C. (2016). Lighting the Path: the Evolution of the Islamic State Media

Enterprise (2003-2016). Retrieved from The Hague:https://icct.nl/publication/lighting-the-path-the-evolution-of-the-islamic-state-media-enterprise-2003-2016/

Winter, C. (2015). Documenting the virtual ‘Caliphate’. Quilliam Foundation, 5-7.

Retrieved from

http://truevisiontv.com/uploads/websites/39/wysiwyg/doctors/jihad/FINAL-documenting-the-virtual-caliphate.pdf

Downloads

Published

2017-03-24

Issue

Section

Articles