The impact of introducing international brands on the development of Jordanian tourism

Hamza Alnawafleh, Mahmoud Alghizzawi, Mohammed Habes

Abstract


The aim of this study is to explore the impact of introducing international brands (accommodation services, food services, transportation services, entertainment, and international tourist agents) on the development of Jordanian tourism. This study is expected to increase the number of tourists and revenues and will develop the services offered to tourists. To achieve the goal of the study, the researchers developed a questionnaire for the purpose of data collection. A total of 500 responses were collected from the respondents using a convenient sample method. The results of the study showed that there is an impact of introducing international brands (accommodation services, transportation services, entertainment, and the international tourist agents) on the Jordanian tourism development. The study also signals the results to the absence of differences in the perceptions of respondents about the role of demographic factors in the Jordanian tourism development. The study recommended the need to increase the interest of tourist facilities food service, attention to service shelter, the need to provide adequate means of mobility, an increase in the number of tourist facilities, and enhances the possibility of tourist service from the moment of arrival until the moment of departure.

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