The role of social media in tourism marketing in Jordan

Mahmoud Alghizzawi, Said A. Salloum, Mohammed Habes

Abstract


Currently, the world is witnessing a remarkable development in the modern means and electronics techniques, especially the social networking sites which became available in many sectors including the tourism sector. This increases the competition between the tourism companies to provide the best offers to the individuals about the tourists’ sites. Due to the reason that few studies investigated the effect of social media networks in encouraging tourism, this has created the need to conduct this study to reach results about the extent of social media networks in promoting tourism in Jordan. The significance of the study stems from being treating a new topic with a significant effect on the electronic market. The study also addressed the important side of improving the local income resulting from the tourism sector since this study is focusing on vital and essential topics in modern marketing.

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