Chang, S.-H., T.-C. Wu, H.-E. Tseng, Y.-J. Su, and C.-C. Ko. “MEDIA MIX DECISION SUPPORT FOR SCHOOLS BASED ON ANALYTIC NETWORK PROCESS”. International Journal of Industrial Engineering: Theory, Applications and Practice, vol. 19, no. 7, Dec. 2012, doi:10.23055/ijietap.2012.19.7.650.