Focus and Scope
The Journal of Euromarketing has had a proud history and over the last nearly two decades, and the journal has grown immensely and established itself as a premier publication outlet in international/global marketing with a special focus on enlarged Europe as well as the emerging trading relationship between European countries and other regions and countries of the world. As such, the Journal of Euromarketing strives to meet the needs of academicians, practitioners, and public policy makers by increasing the understanding of not only the strategic planning aspects pertinent to marketing in Europe but also the marketing aspects of the trading relationship between European and foreign firms. The journal attaches a particular importance to cross-national/cultural marketing issues from a European perspective at both micro (company/industry) and macro (country/region) levels. Manuscript submissions on comparative perspectives are also strongly encouraged. Within this general framework, the interfaces as well as interrelationships prevalent among European industry-government-academia triangle are explored conceptually, analytically and empirically.
Peer Review Process
The Journal of Euromarketing is a peer reviewed journal with two members of the editorial board responsible for the review of each paper.
Publication Frequency
The Journal of Euromarketing is published quarterly by the IMDA Press. 548 Springbrook Drive Palmyra PA 17078 USA
Subscriptions requests can be directed to:
IMDA Press, 548 Springbrook drive Palmyra Pa 17078 USA
Telephone: +1 (717) 566 6586
Print ISSN: 1049-6483, Online ISSN: 1528-6967
Institutional subscribers: $600 Personal subscribers: $100. Institutional and individual subscriptions include access to the on line version of the journal
Sponsors
International Management Development Association
www.imda-usa.org/
Journal History
The Journal of Euromarketing has had a proud history and over the last nearly three decades, and the journal has grown immensely and established itself as a premier publication outlet in international/global marketing with a special focus on enlarged Europe as well as the emerging trading relationship between European countries and other regions and countries of the world.