Evaluation: Purposes and Levels

George L. Geis

Abstract

Although they work in different worlds, both marriage counsellors and statistical consultants are likely to complain to their clients, "Why didn't you come to me earlier?" Consultants in educational evaluation share the problem: the client typically comes for advice and assistance long after an evaluation plan has been developed and implemented. It is as if the client arrived with a shopping bag of macaroni, turnips, cornflakes, and a soup chicken and demanded that the magical recipes of the evaluation expert produce a gourmet meal.
With the rapidly increasing popularity of the evaluation of courses, programs, and teachers, evaluators are under increasing pressure to communicate to the users a clearer picture of how evaluations ought to be planned and carried out. This paper deals with two concepts of educational evaluation and indicates how they illustrate the need for early planning.

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Published

1979-04-30



Section

Articles



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How to Cite

Geis, G. L. (1979). Evaluation: Purposes and Levels. Canadian Journal of Higher Education, 9(1). https://doi.org/10.47678/cjhe.v9i1.188367