Evaluating Visual/Verbal Online Finance Students

Authors

  • Frank Wyrostek Frank Wyrostek is a professor of business administration at University of St. Francis. He received his Ph.D. from Loyola University Chicago. His current research has included the areas of developing online pedagogy for the finance field. Specifically his interest include how to use new technologies and software programs in producing effective interactive presentations online demonstrating financial concepts and processes. He has published recently in the Journal of Business and Leadership.
  • Jim Haefner

Keywords:

Education, Learning,

Abstract

This study attempted to determine to what extent audio, video, or some combination of audio/video portions of lecture presentations were helpful in addressing issues related to anxiety, mastering the material presented, and making the class more personal. For several different finance courses, course content with both text and audiovisual material was loaded onto a server using the Adobe Breeze and Adobe Captivate 2 Screen Capture programs on a BLACKBOARD platform. Results based on multiple regression models showed that the new visual and audio portions of the lectures allowed respondents to master the material more effectively, which lead to lower levels of anxiety. Results also showed that making the class more personal through the visual and audio material improved students’ sense that they were mastering the material.

Author Biography

Jim Haefner

Jim Haefner is a professor of business administration at University of St. Francis. He received his Ph.D. from the University of Minnesota. Research interests include global branding, healthcare with an emphasis on the branding of organizations, and online learning. He has published in Journal of Applied Psychology, Journal of Advertising, Journal of Advertising Research, Journal of Global Business Advancement, and others.

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Published

2011-12-31

Issue

Vol. 2 No. 1 (2011)

Section

ABR Journal Articles

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