Is the Job Market Tight for Your Grads? Beyond the ABCs of Job Search: ‘Suit’em Up’, Inside & Out, and ‘Brand’ Them

Authors

  • Ruth Taylor Texas State University

Keywords:

Job market, Job search, Career services,

Abstract

This paper focuses on ‘fear’ found most common among upper-level college students and military veterans in today’s tight job market. One principles of marketing educator’s experiential project, entitled ‘Suit’em up,’ inside & out, and ‘brand’ them is discussed at length with implementation details and perception survey findings provided along with pre-project related mini-lectures. The project moved individual participants beyond the typical ABCs of the job search process to that of creating for a mission-centric, introspective-based marketing plan with the ultimate goal of finding meaningful, lifesatisfying work. Implications for student cohorts- at large and academic, veteran, and at-large career counselors are identified.

Downloads

Published

2011-12-31

Issue

Section

ABR Journal Articles